[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dsbas.cz\/mocna-sila-instagramu\/#Article","mainEntityOfPage":"https:\/\/www.dsbas.cz\/mocna-sila-instagramu\/","headline":"Mocn\u00e1 s\u00edla Instagramu","name":"Mocn\u00e1 s\u00edla Instagramu","description":"Instagram je \u00fa\u017easn\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165, kde lid\u00e9 mohou p\u0159isp\u00edvat sv\u00fdmi fotografiemi a do sv\u00fdch p\u0159\u00edb\u011bh\u016f nahr\u00e1vat okam\u017eiky ze sv\u00e9ho dne, jen\u017e budou na jejich profilu […]","datePublished":"2019-10-09","dateModified":"2023-06-06","author":{"@type":"Person","@id":"https:\/\/www.dsbas.cz\/author\/#Person","name":"","url":"https:\/\/www.dsbas.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4e6a74466e4227c12d5306875d08720cdfce3572213740db6f4a2e5e46e710ff?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dsbas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dsbas.cz\/wp-content\/uploads\/img_a357661_w3543_t1572156833.jpg","url":"https:\/\/www.dsbas.cz\/wp-content\/uploads\/img_a357661_w3543_t1572156833.jpg","height":0,"width":0},"url":"https:\/\/www.dsbas.cz\/mocna-sila-instagramu\/","about":["Online"],"wordCount":461,"articleBody":"Instagram je \u00fa\u017easn\u00e1 soci\u00e1ln\u00ed s\u00ed\u0165, kde lid\u00e9 mohou p\u0159isp\u00edvat sv\u00fdmi fotografiemi a do sv\u00fdch p\u0159\u00edb\u011bh\u016f nahr\u00e1vat okam\u017eiky ze sv\u00e9ho dne, jen\u017e budou na jejich profilu viset jeden cel\u00fd den. A\u010dkoliv je p\u016fvodn\u00ed idea t\u00e9to soci\u00e1ln\u00ed s\u00edt\u011b p\u0159ekr\u00e1sn\u00e1, z Instagramu se stal mocn\u00fd marketingov\u00fd n\u00e1stroj, d\u00edky kter\u00e9mu mnoho lid\u00ed vyd\u011bl\u00e1v\u00e1 t\u011b\u017ek\u00e9 pen\u00edze, a mimo jin\u00e9 je to m\u00edsto, kde realita z\u00edsk\u00e1v\u00e1 zcela jin\u00fd rozm\u011br.\t\tVlivn\u00e1 moc filtr\u016f\tLid\u00e9 sem h\u00e1z\u00ed profesion\u00e1ln\u00ed sn\u00edmky, kter\u00e9 b\u011bhem \u00faprav byly ozvl\u00e1\u0161tn\u011bny des\u00edtkami filtr\u016f, mnoha vylep\u0161en\u00edmi, p\u0159id\u00e1n\u00edm n\u011bkolika element\u016f a ve fin\u00e1le v\u00fdsledn\u00fd produkt v\u016fbec neodpov\u00edd\u00e1 skute\u010dnosti. Dejme si p\u0159\u00edklad: \u010dlov\u011bk, kter\u00fd si ud\u011bl\u00e1 selfie si tuto fotografii uprav\u00ed k obrazu sv\u00e9mu, odstran\u00ed nevkusn\u00e9 pup\u00ednky, p\u0159id\u00e1 si lehk\u00fd make-up a pozad\u00ed uprav\u00ed tak, aby fotka vypadala jako z Hollywoodsk\u00e9ho filmu.\tFiltry zkr\u00e1tka ud\u011blaj\u00ed z fotky n\u011bco, co v\u016fbec neodpov\u00edd\u00e1 skute\u010dnosti, a t\u00edm se z Instagramov\u00e9ho profilu st\u00e1v\u00e1 nere\u00e1ln\u00e9 m\u00edsto s brilantn\u00edmi fotografiemi, kter\u00e9 poukazuj\u00ed na \u00fa\u017easn\u00fd \u017eivot autora, by\u0165 o b\u00e1je\u010dn\u00e9m \u017eivot\u011b m\u016f\u017ee jen sn\u00edt. A nejhor\u0161\u00ed je, \u017ee sleduj\u00edc\u00ed mu to v\u011b\u0159\u00ed!\t\tStories z perfektn\u00edch dn\u016f\tCo se t\u00fd\u010de p\u0159\u00edb\u011bh\u016f, sem lid\u00e9 uploaduj\u00ed prakticky cokoliv – od fotek j\u00eddla, dom\u00e1c\u00edch mazl\u00ed\u010dk\u016f a\u017e po aktu\u00e1ln\u00ed aktivity. Ukazuj\u00ed, jak moc je jejich \u017eivot perfektn\u00ed a followe\u0159i si o takov\u00e9m komfortu, jako oni ukazuj\u00ed ve sv\u00fdch p\u0159\u00edb\u011bz\u00edch, mohou jen nechat zd\u00e1t. Na\u0161t\u011bst\u00ed spr\u00e1vci Instagramu tato „stories“ vylep\u0161ili a p\u0159idali dal\u0161\u00ed funkce, jak mohou lid\u00e9 komunikovat s jejich followery, a jistou formou s nimi „spolupracovat“. Mnoho p\u0159isp\u011bvatel\u016f na sv\u016fj profil hod\u00ed denn\u011b n\u011bkolik des\u00edtek vide\u00ed, text\u016f, obr\u00e1zk\u016f \u010di anket, Q&A (questions & answers) nebo uk\u00e1zek ze sv\u00e9ho hudebn\u00edho playlistu. Obecn\u011b plat\u00ed pravidlo, \u017ee \u010d\u00edm v\u00edc – t\u00edm l\u00edp. Jak po\u010det p\u0159\u00edsp\u011bvk\u016f p\u0159ib\u00fdv\u00e1, zv\u011bt\u0161uje se po\u010det \u0161m\u00edr\u00e1k\u016f.  \t\tMarketingov\u00fd n\u00e1stroj pro propagaci\tJak ji\u017e bylo \u0159e\u010deno, Instagram je cenn\u00fd marketingov\u00fd n\u00e1stroj, kter\u00fd je z\u00e1kladem nem\u00e1lo sou\u010dasn\u00fdch firem. Tyto spole\u010dnosti s\u00e1z\u00ed na mo\u017enosti soci\u00e1ln\u00edch s\u00edt\u00edch jako tuto, Twitter a Facebook. Kombinace sil t\u011bchto t\u0159\u00ed soci\u00e1ln\u00edch s\u00edt\u00ed je a\u017e neuv\u011b\u0159iteln\u011b velk\u00e1.\t                                                                                                                                                                                                                                                                                                                                                                                         4.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Mocn\u00e1 s\u00edla Instagramu","item":"https:\/\/www.dsbas.cz\/mocna-sila-instagramu\/#breadcrumbitem"}]}]